If you are bored with your full time job and looking to earn some extra money, you can start a small business from your own home without the need for much money as investment. In a traditional business or store, the most amount of money that you will need to pay will be on the renting of a place for you to have your store and if you eliminate that need by having your store online and run completely from home, you will be able to start a store with a minimum investment and in some cases no investment at all. The key to a successful business is in the marketing that you do and in addition to this, you will need to have a powerful branding campaign. Although your business is more or less a virtual business on the internet, you need to make people on the other end of the line feel as if they are shopping at a big store. Most young consumers do not invest precious time on shopping at stores anymore as they are too busy with their own lives and their own responsibilities.
There are two types of branding and they are both important. The first is online branding and this is the cheapest and most effective method of branding and advertising your product if you are targeting a younger consumer. You can even do a very effective branding campaign online without having to invest any money at all. However, you will also need to do a physical branding campaign. You can get wire grass spike signs that you can place in your garden for the attention of people passing by your house. If your home is in a generally popular and crowded area, this can be very effective.
You can also ask your close family and friends if you can use their own gardens for a small branding camping where you will have printed mesh banners in the form of hoardings and place it in their yard. For the most part, these boards and signs will not get in the way of their daily lives and therefore they should not have too much of a problem with it. The reason that both these forms of branding is important is because you can never predict how you are going to reach your end customer. If for example you are marketing educational courses to post school students, online would work but you also have to reach out to the parents of those students.